The Blair

The Blair is located on Selby Avenue between Western Avenue and Dale Avenue in the historic Cathedral Hill area of St. Paul. The vibrant neighborhood has a mixture of restaurants, local businesses, and beautifully refurbished Victorian homes.

I helped redesign the branding and identity of The Blair Apartments highlighting the Art Deco history the neighborhood had to offer while keeping the brand

alive and rejuvenated.


Brand Identity

Collateral Design


The Excelsior Group

Torey Needham 

Graphic Designer

Minneapolis, MN